About Rahim

Somebody has to decide which humans decide what.

An optimist about humans in the age of AI.

That question is judgement allocation. It is the work: where judgement should stay human as AI takes more of the decisions, who is able to stop a system, and what an organisation must remain able to do on its own. I advise chief executives and boards on it, in person worldwide and online. Author of SuperSkills, founder of The SuperSkills Intelligence Company, and since 2017 the writer behind Box of Amazing.

Rahim Hirji holding SuperSkills

Author of SuperSkills (Kogan Page, part of Hachette UK, 2026) · Founded EtonX, acquired by Eton College · Led Quizlet’s international growth across 60 countries · Board seats at EtonX, TeacherMatic, Whitefox, Channing School and the Aga Khan Education Board for the UK · BBC World Service, BBC Radio 5 Live, The Observer, The European Business Review · Box of Amazing, weekly since 2017, 25,000 readers

Where this comes from

My great-grandfather was not afraid of drowning.

Five generations, five kinds of skill. This is the ladder the book is built on.

He was afraid it would be for nothing.

Somewhere in Gujarat, early in the last century, a man who owned almost nothing worked out that staying still had become the more dangerous option. Drift meant predictable hunger, the same year repeating until it ran out. So he put his family on a dhow bound for East Africa with rumour for a map.

In the hold, my great-grandmother shielded her unborn child while the water hit the timber. What frightened them was neither drowning nor the men who worked those waters. It was futility. The thought that the whole crossing might end in salt rather than soil.

Above them the sky did the work the map could not. Night after night the stars arranged themselves into a grammar my great-grandfather could read, a slow sentence that said keep going. He had no proof of anything. He had a direction, a willingness to move, and the discipline to trust both.

Everything I do rests on that. Five generations later I make a living walking into boardrooms and telling people that the same decision is sitting in front of them, and that most of them are making it by not making it.

The ladder in the book did not come out of the research. I found it in my own family first and recognised it in the research afterwards.

Gujarat. Survival. The crossing bought a generation the right to begin again. Survival skills are what you build when the only real question is whether there is a next year: endurance, thrift, and the protection of the one thing that cannot be allowed to fail. My great-grandfather’s contribution was to decide that his children would not need them.

Dar es Salaam. Street skills. My grandfather was born on the new soil and turned an empty kiosk into a trading hub. He learned Swahili, which many of the traders around him never bothered to do. He was known as Cheka Cheka, Laugh Laugh, because he had worked out that the smile came before the conversation and the conversation came before the customer. One night soldiers banged on the shutters and demanded money the family did not have. He stood in the doorway, brewed chai and made jokes about the size of their boots. When the cups were empty the rifles came down. No qualification records any of that. It was the thing that kept the shop standing, and the family with it.

Britain. Specialist skills. He sent my father and my mother to Britain, separately, to learn a vocation. My father arrived in a safari suit with a suitcase too light for the winter and coins in his pocket for a phone box he did not know how to use. He became an accountant. My mother, second oldest of nine, became a midwife. Money and babies, the reasoning went, will always exist. That is choosing for durability over status. It is a more sophisticated piece of thinking than it usually gets credit for, and it was a kind of thinking his own generation had no way of buying.

The desk. Soft skills. My brother and I were born here and handed the education that was the whole point of the rung below. The qualification turned out to be the entry fee rather than the advantage. Being good at the work was not the work. It was teams, argument, persuading people who did not report to you, and knowing which problem was the real one. I first met a computer past midnight, cross-legged in front of a ZX-81, green light on the carpet, my parents talking about bills one floor up. Creation and anxiety sharing a wall. Nobody had needed to name any of these skills before, because in my father’s generation the vocation was enough.

The future. SuperSkills. My children were born in this century and will not be able to rely on any of the four rungs below them in the way each of those generations relied on the last. Not because the skills stop mattering, but because the machine now does a convincing impression of most of them. One evening I watched both my daughters on the sofa, phones glowing, one video ending and the next one starting. Neither of them chose it. Their thumbs never moved. One of them said, with no complaint in it at all, “It just continues.” What they will need is the layer above: knowing what to ask for, judging what comes back, and being able to answer for it. That is what I mean by SuperSkills. It is the argument of the book.

Four crossings, four different answers to one question: what will my children need to be able to do that I cannot teach them by example? Each generation looked at the ground shifting and built the next rung before anyone asked them to. None of them had a framework. They had a decision, taken early, about whether the future was something that happened to the family or something the family designed.

That is the whole of it. It is why I work on this rather than on the technology. The question I put to a board is the one I cannot stop asking about my own children. What if we are the generation that forgets to build the rung?

My great-grandfather crossed his sea so that I could write this. My daughters will cross theirs with whatever we choose today.

The ladder is set out at greater length in the prologue to SuperSkills. The argument it turned into is at judgement, and the evidence I have since gathered against it is at the evidence base.

The story

The same pattern, everywhere he looked.

Rahim Hirji among the audience

He spent twenty years building the technology that changed how people work. Then seven years studying what it did to them.

Rahim Hirji is the author of SuperSkills: The Seven Human Skills for the Age of AI (Kogan Page, 2026), a keynote speaker and advisor on AI, work and human judgement, and the writer of Box of Amazing, a weekly letter written since 2017 and read by 25,000 people. He spent twenty years building education technology, including founding EtonX, later acquired by Eton College, and leading international growth at Quizlet across more than 60 countries. Since 2019 his research has covered more than 200 organisations in over 30 countries. He is based in London.

For twenty years Rahim worked inside companies being changed by technology. Across more than 200 organisations in 30 countries, he kept seeing the same thing: leaders would invest in better tools, then wonder why their people could not keep up. The tools changed. The problem never did.

That pattern was not only professional. It ran through his own family. His parents arrived in the UK as migrants and built their lives through education, perseverance and service to others. Across four crossings and three continents, what carried each one through was never the technology available to them. It was curiosity, adaptability, judgement, and the willingness to start again.

Those are human skills. They are exactly what is now at risk in the age of AI. That insight became SuperSkills.

The model dhow from the SuperSkills book launch in London, of the kind that carried families from Gujarat to East Africa
The model dhow that sat on the table at the London launch. Boats like it carried families from Gujarat to East Africa, this family among them. Drift or design: somebody decided to get on.
"He is optimistic. Not because the data demands it, but because the generations before him crossed oceans with less and built more."
The story behind SuperSkills
The journey

Two decades inside the change.

A career spent building learning and technology products, long before most people were paying attention to either.

Before it was called EdTech

The early builder

Started building digital learning products before the category had a name, including as CEO of one of the UK's first online tutoring platforms.

EtonX

Founder

Co-founded a skills platform that scaled from China to more than twenty countries before it was acquired by Eton College.

Quizlet

International growth

Led international growth across more than 60 countries at one of the world's largest learning platforms during a period of rapid expansion.

HarperCollins & beyond

Senior leadership

Held leadership roles across a range of education and technology companies over two decades.

Today

The SuperSkills Intelligence Company

Founder and author of SuperSkills (Kogan Page, 2026), advising boards and leadership teams worldwide, and has worked with leadership teams from Google to a FTSE 250 board.

The through-line

One question

What happens to human judgement when intelligent systems take over thousands of daily decisions on our behalf?

What he believes

Pro-AI. Pro-human.

AI is the most important technology of our lifetime. It is also the most important reason to invest in humans.

The future belongs to people who can think clearly when machines think faster.

The skills that matter most in the next decade are not technical. They are curiosity, judgement, adaptability, and the willingness to hold a position when the algorithm suggests otherwise.

Most leaders are not behind on AI adoption. They are behind on knowing what to do with the humans who sit beside it.

The human

Away from the keynote.

In short

The short version.

Who is Rahim Hirji?

Rahim Hirji is the author of SuperSkills: The Seven Human Skills for the Age of AI (Kogan Page, 2026), a keynote speaker and advisor on AI, work and human judgement, and the writer of Box of Amazing, a weekly letter written since 2017 and read by 25,000 people. He spent twenty years building education technology, including founding EtonX, later acquired by Eton College, and leading international growth at Quizlet across more than 60 countries. He is based in London.

What is Rahim Hirji known for?

The drift versus design framework: the argument that organisations lose human judgement to AI not through any single decision but through a thousand small ones nobody quite makes. He coined the terms synthetic seniority and the missing rungs, and has developed capability debt across four dated essays without claiming first use of it. His research covers more than 200 organisations across 30 countries since 2019.

Box of Amazing

Every week since 2017.

A short weekly briefing on AI, technology and the skills needed for the future of work, hand-picked to broaden your mind and challenge your thinking. Read by more than 25,000 leaders, executives and professionals.

Read by 25,000 people, every week since 2017.

Subscribe for free

SuperSkills has been used in teaching at the UPEACE Centre for Executive Education, part of the University for Peace, established by the General Assembly of the United Nations.

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If you are booking for a specific room, the versions are set out for schools and education, HR and CHRO events, boards and leadership offsites, early careers and corporate conferences.

Get in touch

Let's talk about what your organisation needs.

Whether it is a keynote, a strategic partner or a plan for your team, most engagements start with a 30-minute call.

Book a call rahim@thesuperskills.com
Rahim maps the exact capabilities we need to partner with machines without surrendering our authorship.
Karim LakhaniHarvard Business School, co-author of Competing in the Age of AI
Box of Amazing

Rahim’s free weekly letter on AI and human capability

If this was useful and you want a small amount of it each week, that is what the letter is for. Weekly essays on AI, capability and the future of work. Read by 25,000 people, every week since 2017. Free, and one click to stop.

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