Research

Seven years. Two hundred organisations. One question.

Since 2019 I have been asking organisations across thirty countries the same thing: are you using AI, or has it started using you? The research runs through interviews, advisory engagements and surveys with leaders in banking, logistics, media, law, professional services, technology and education. It is where the SuperSkills framework comes from, and it is why the book carries evidence rather than opinion.

The Drift Index

An annual reading of organisational judgement.

The Drift Index is an annual reading of organisational judgement: where it is holding, and where it has moved without anyone deciding. The first edition publishes in December 2026.

The first edition is compiling now. If you would like your organisation included, get in touch.

The drift versus design matrix A two-by-two matrix. Vertical axis: agency, low to high. Horizontal axis: awareness, low to high. Low agency and low awareness: the Sleepwalkers, who do not notice the drift. Low agency and high awareness: the Stuck, who see the patterns but cannot break them. High agency and low awareness: the Programmed, who optimise without questioning. High agency and high awareness: the Designers, who see the systems and shape them. AGENCY High Low AWARENESS Low High The Sleepwalkers They do not noticethe drift. The Stuck They see the patternsbut cannot break them. The Programmed They optimisewithout questioning. The Designers They see the systemsand shape them.
The drift versus design matrix. Where an organisation sits depends on two things: whether it can act on what shapes its choices, and whether it can see those forces at all. From SuperSkills (Kogan Page, 2026).
Questions about the research

How the work is done.

How was the SuperSkills research conducted?

Through interviews, advisory engagements and surveys with leaders across more than 200 organisations in over 30 countries, from 2019 to 2026. The sectors span banking, logistics, media, law, professional services, technology and education. The research base is where the seven SuperSkills framework comes from.

What is the Drift Index?

The Drift Index is an annual reading of organisational judgement: where it is holding, and where it has moved without anyone deciding. It draws one senior respondent per organisation and publishes each December, with the first edition in December 2026.

Can my organisation take part in the Drift Index?

Yes. The first edition is compiling now, with one senior respondent per organisation. Get in touch through the contact page and mention the Index.

Is the research peer-reviewed?

No, and it does not claim to be. It is practitioner research: systematic, longitudinal and cross-sector, conducted through direct engagement rather than academic publication. Where the book cites external studies, those citations go to the primary sources.

Can I use Rahim's frameworks in my own work?

Yes, with attribution. The drift versus design matrix, synthetic seniority and the other frameworks are published and citable: name the source and link to the original. For commercial licensing, training use or reproduction in publications, get in touch.

More questions answered →

The work

Writing on this since 2019.

The research and essays behind SuperSkills, grouped by theme. Everything here is written, and checkable.

The thesis

The seven SuperSkills

Drift, design and judgement

AI in organisations

Reference

Writing

Essays and columns.

Ten years of writing on AI, human capability and the future of work, in my own words. Writing on this since 2019.

Essays · Box of Amazing

Published elsewhere

"The goal isn't more technology. It's more capable humans."
Rahim Hirji
Box of Amazing

New thinking, every Sunday.

A weekly essay and curation on AI, human behaviour and the future of work, written every week for the last ten years and read by more than 25,000 leaders. Prefer less often? Choose the monthly roundup instead. Free either way.

Or open Box of Amazing →

Put it to work

The ideas are the start. The value is in the room.

Reading is the backup. The change happens when Rahim is on your stage or working with your leaders. Bring these frameworks into your organisation through a keynote or an advisory engagement.